How China’s defence ministry turned its PLA Photoshop fail into a PR save

Liaoning before refurbishment

However, the image depicted a Russian fighter jet and American amphibious assault ships instead of China’s own military weapons.

The mistakes prompted a wave of criticism from Chinese internet users and ridicule in Western media.

Yang said neither the image nor the critical comments would be removed from the ministry’s social media accounts as they served as a warning.

Following his press briefing, Chinese internet users congratulated the ministry on its good public-relations save.

“This is the right way to deal with the public,” one user wrote. “Refusing to admit a mistake or deleting messages are not as good as honestly admitting a mistake and bravely accepting responsibility … Really hope the government can understand this principle at all levels.”

“Very good. At least they didn’t blame it on a temporary worker,” another user wrote.

Another one said: “Pretty good, admit it if you make a mistake, be magnanimous.”

One user referenced online polls to name China’s newly launched aircraft carrier, which saw suggestions such as “Mantis Shrimp” and “Taiwan” topping the list.

“Will the cost for this mistake be that you’ll let us name the aircraft carrier?” the user wrote.

(Source : scmp.com)

Newer Post Older Post